Digital Marketing and Analytics Foundations, Advanced Certificate
College(s):
Harold WashingtonProgram Code: 0426
Program Requirements - Fall 2026 or later
| Code | Title | Hours |
|---|---|---|
| General Education Requirements | ||
| ENGLISH 101 | Composition | 3 |
| SPEECH 101 | Fundamentals of Speech Communication | 3 |
| Required Program Core | ||
| BUSINES 111 | Introduction To Business | 3 |
| BUSINES 231 | Marketing | 3 |
| BUSINES 248 | Digital Literacy for Business | 3 |
| BUSINES 260 | Digital Marketing and Social Media | 3 |
| BUSINES 284 | Business Communications | 3 |
| or ENGLISH 105 | Business Writing | |
| MKTG 116 | Social Media Strategy and Content | 3 |
| MKTG 114 | Multicultural and Inclusive Marketing | 3 |
| BUSINES 213 | Data Visualization and Presentation for Business | 3 |
| Electives | ||
| Select two of the following courses: | 6 | |
| Advertising | ||
| Collaborative Selling & Organizational Dynamics | ||
| Influence Marketing and Brand Partnership | ||
| Total Hours | 36 | |
Program Requirements - Summer 2026
| Code | Title | Hours |
|---|---|---|
| Required Program Core | ||
| ENGLISH 101 | Composition | 3 |
| SPEECH 101 | Fundamentals of Speech Communication | 3 |
| CIS 120 | Introduction to Computer Applications | 3 |
| CIS 181 | Web Development I/Basic Web Technologies | 3 |
| BUSINES 111 | Introduction To Business | 3 |
| BUSINES 213 | Data Visualization and Presentation for Business | 3 |
| BUSINES 231 | Marketing | 3 |
| BUSINES 259 | Introduction to Project Management | 3 |
| BUSINES 260 | Digital Marketing and Social Media | 3 |
| BUSINES 284 | Business Communications | 3 |
| DMD 168 | Computer Art I | 3 |
| Program Electives | ||
| BUSINES 214 | The Legal & Social Environment of Business | 3 |
| or PHIL 107 | Ethics | |
| Total Hours | 36 | |
Pathway
This is an example course sequence for students interested in pursuing Digital Marketing and Analytics Foundations. It does not represent a contract, nor does it guarantee course availability. If this pathway is followed as outlined, you will earn an Advanced Certificate.
Semester-by-Semester Program Plan for Full-Time Students - Fall 2026 and later
All plans can be modified to fit the needs of part-time students by adding more semesters.
| Semester 1 | Hours | |
|---|---|---|
| ENGLISH 101 | Composition | 3 |
| SPEECH 101 | Fundamentals of Speech Communication | 3 |
| BUSINES 111 | Introduction To Business | 3 |
| BUSINES 248 | Digital Literacy for Business | 3 |
| BUSINES 284 or ENGLISH 105 | Business Communications or Business Writing | 3 |
| Hours | 15 | |
| Semester 2 | ||
| BUSINES 213 | Data Visualization and Presentation for Business | 3 |
| BUSINES 231 | Marketing | 3 |
| BUSINES 260 | Digital Marketing and Social Media | 3 |
| MKTG 114 | Multicultural and Inclusive Marketing | 3 |
| Hours | 12 | |
| Semester 3 | ||
| MKTG 116 | Social Media Strategy and Content | 3 |
| Select two of the following courses: | 6 | |
| Advertising | ||
| Influence Marketing and Brand Partnership | ||
| Collaborative Selling & Organizational Dynamics | ||
| Hours | 9 | |
| Total Hours | 36 | |
Choose your courses with your College Advisor.
Semester-by-Semester Program Plan for Full-Time Students - Summer 2026
All plans can be modified to fit the needs of part-time students by adding more semesters.
| Semester 1 | Hours | |
|---|---|---|
| ENGLISH 101 | Composition | 3 |
| CIS 120 | Introduction to Computer Applications | 3 |
| BUSINES 111 | Introduction To Business | 3 |
| BUSINES 214 | The Legal & Social Environment of Business 1 | 3 |
| BUSINES 284 | Business Communications | 3 |
| Hours | 15 | |
| Semester 2 | ||
| SPEECH 101 | Fundamentals of Speech Communication | 3 |
| DMD 168 | Computer Art I | 3 |
| BUSINES 213 | Data Visualization and Presentation for Business | 3 |
| BUSINES 231 | Marketing | 3 |
| BUSINES 259 | Introduction to Project Management | 3 |
| Hours | 15 | |
| Semester 3 | ||
| BUSINES 260 | Digital Marketing and Social Media | 3 |
| CIS 181 | Web Development I/Basic Web Technologies | 3 |
| Hours | 6 | |
| Total Hours | 36 | |
All plans can be modified to fit the needs of part-time students by adding more semesters.
Careers
This program can prepare students for the jobs listed below. Click on each one to learn more, including average earnings, annual job openings, and how much education people in that field have. For additional guidance and resources on career options, current City Colleges students and alumni can contact the Career Services Office.
Market Research Analysts and Marketing Specialists
Job Description
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Salary Based on Experience Level
Take a look at the average hourly/annual earnings for this career in Cook County
Lightcast earnings figures are based on OES data from the BLS and include base rate, cost of living allowances, guaranteed pay, hazardous-duty pay, incentive pay (including commissions and bonuses), on-call pay, and tips.
Annual Wages
| Entry-Level 10th Percentile | |
|---|---|
| Median 50th Percentile | |
| Senior-Level 90th Percentile |
Hourly Wages
| Entry-Level 10th Percentile | |
|---|---|
| Median 50th Percentile | |
| Senior-Level 90th Percentile |
Annual Job Openings
1576 annual openings in Cook County
National Education Attainment
Here, you can see the level of education that people in this career complete.
| Degree Program | % of Jobs |
|---|---|
| A high school diploma or less | 0.00% |
| A certificate | 0.00% |
| Some college | 0.00% |
| An Associate degree | 0.00% |
| A Bachelor's degree | 60.87% |
| A Master's or Professional degree | 39.13% |
| A Doctoral degree or more | 0.00% |
100.00% continue their education beyond an associate degree
Advertising and Promotions Managers
Job Description
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Salary Based on Experience Level
Take a look at the average hourly/annual earnings for this career in Cook County
Lightcast earnings figures are based on OES data from the BLS and include base rate, cost of living allowances, guaranteed pay, hazardous-duty pay, incentive pay (including commissions and bonuses), on-call pay, and tips.
Annual Wages
| Entry-Level 10th Percentile | |
|---|---|
| Median 50th Percentile | |
| Senior-Level 90th Percentile |
Hourly Wages
| Entry-Level 10th Percentile | |
|---|---|
| Median 50th Percentile | |
| Senior-Level 90th Percentile |
Annual Job Openings
19 annual openings in Cook County
National Education Attainment
Here, you can see the level of education that people in this career complete.
| Degree Program | % of Jobs |
|---|---|
| A high school diploma or less | 15.98% |
| A certificate | 0.00% |
| Some college | 7.67% |
| An Associate degree | 8.04% |
| A Bachelor's degree | 62.44% |
| A Master's or Professional degree | 5.87% |
| A Doctoral degree or more | 0.00% |
68.31% continue their education beyond an associate degree