Digital Marketing and Social Media, Advanced Certificate
College(s):
HWProgram Code: 0426
The purpose of the Digital Marketing and Social Media Advanced Certificate is to provide students with marketing management skills, so that they can obtain an entry-level position. Sample concepts to be cover will include: marketing data analytics, project management, digital media, social networking sites, recommender sites, reputation systems, user-generated concepts, social bookmarking and virtual worlds.
Program Requirements
| Code | Title | Hours |
|---|---|---|
| Required Program Core | ||
| ENGLISH 101 | Composition | 3 |
| SPEECH 101 | Fundamentals of Speech Communication | 3 |
| CIS 120 | Introduction to Computer Applications | 3 |
| CIS 181 | Web Development I/Basic Web Technologies | 3 |
| BUSINES 111 | Introduction To Business | 3 |
| BUSINES 213 | Data Visualization and Presentation for Business | 3 |
| BUSINES 231 | Marketing | 3 |
| BUSINES 259 | Introduction to Project Management | 3 |
| BUSINES 260 | Digital Marketing and Social Media | 3 |
| BUSINES 284 | Business Communications | 3 |
| DMD 168 | Computer Art I | 3 |
| Program Electives | ||
| BUSINES 214 | The Legal & Social Environment of Business | 3 |
| or PHIL 107 | Ethics | |
| Total Hours | 36 | |
Pathway
This is an example course sequence for students interested in pursuing Digital Marketing and Social Media. It does not represent a contract, nor does it guarantee course availability. If this pathway is followed as outlined, you will earn an Advanced Certificate.
Semester-by-Semester Program Plan for Full-Time Students
All plans can be modified to fit the needs of part-time students by adding more semesters.
| Semester 1 | Hours | |
|---|---|---|
| ENGLISH 101 | Composition | 3 |
| CIS 120 | Introduction to Computer Applications | 3 |
| BUSINES 111 | Introduction To Business | 3 |
| BUSINES 214 | The Legal & Social Environment of Business 1 | 3 |
| BUSINES 284 | Business Communications | 3 |
| Hours | 15 | |
| Semester 2 | ||
| SPEECH 101 | Fundamentals of Speech Communication | 3 |
| DMD 168 | Computer Art I | 3 |
| BUSINES 213 | Data Visualization and Presentation for Business | 3 |
| BUSINES 231 | Marketing | 3 |
| BUSINES 259 | Introduction to Project Management | 3 |
| Hours | 15 | |
| Semester 3 | ||
| BUSINES 260 | Digital Marketing and Social Media | 3 |
| CIS 181 | Web Development I/Basic Web Technologies | 3 |
| Hours | 6 | |
| Total Hours | 36 | |
| 1 | Program Elective |
Choose your courses with your College Advisor.