Digital Marketing and Social Media, Advanced Certificate

College(s):

Harold Washington

Program Code: 0426

Program Requirements

Required Program Core
ENGLISH 101Composition3
SPEECH 101Fundamentals of Speech Communication3
CIS 120Introduction to Computer Applications3
CIS 181Web Development I/Basic Web Technologies3
BUSINES 111Introduction To Business3
BUSINES 213Data Visualization and Presentation for Business3
BUSINES 231Marketing3
BUSINES 259Introduction to Project Management3
BUSINES 260Digital Marketing and Social Media3
BUSINES 284Business Communications3
DMD 168Computer Art I3
Program Electives
BUSINES 214The Legal & Social Environment of Business3
or PHIL 107 Ethics
Total Hours36

Pathway

This is an example course sequence for students interested in pursuing Digital Marketing and Social Media. It does not represent a contract, nor does it guarantee course availability. If this pathway is followed as outlined, you will earn an Advanced Certificate. 

Semester-by-Semester Program Plan for Full-Time Students

All plans can be modified to fit the needs of part-time students by adding more semesters.

Plan of Study Grid
Semester 1Hours
ENGLISH 101 Composition 3
CIS 120 Introduction to Computer Applications 3
BUSINES 111 Introduction To Business 3
BUSINES 214 The Legal & Social Environment of Business 1 3
BUSINES 284 Business Communications 3
 Hours15
Semester 2
SPEECH 101 Fundamentals of Speech Communication 3
DMD 168 Computer Art I 3
BUSINES 213 Data Visualization and Presentation for Business 3
BUSINES 231 Marketing 3
BUSINES 259 Introduction to Project Management 3
 Hours15
Semester 3
BUSINES 260 Digital Marketing and Social Media 3
CIS 181 Web Development I/Basic Web Technologies 3
 Hours6
 Total Hours36
1

Program Elective

Choose your courses with your College Advisor.

Careers

This program can prepare students for the jobs listed below. Click on each one to learn more, including average earnings, annual job openings, and how much education people in that field have. For additional guidance and resources on career options, current City Colleges students and alumni can contact the Career Services Office.

Market Research Analysts and Marketing Specialists

Job Description

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Salary Based on Experience Level

Take a look at the average hourly/annual earnings for this career in Cook County

Lightcast earnings figures are based on OES data from the BLS and include base rate, cost of living allowances, guaranteed pay, hazardous-duty pay, incentive pay (including commissions and bonuses), on-call pay, and tips.

Annual Wages

Entry-Level 10th Percentile$42,822
Median 50th Percentile$76,682
Senior-Level 90th Percentile$135,530

Hourly Wages

Entry-Level 10th Percentile$21
Median 50th Percentile$37
Senior-Level 90th Percentile$65

Annual Job Openings

2083 annual openings in Cook County

National Education Attainment

Here, you can see the level of education that people in this career complete.

Degree Program% of Jobs
A high school diploma or less0.00%
A certificate0.00%
Some college0.00%
An Associate degree0.00%
A Bachelor's degree60.87%
A Master's or Professional degree39.13%
A Doctoral degree or more0.00%

100.00% continue their education beyond an associate degree

Advertising and Promotions Managers

Job Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Salary Based on Experience Level

Take a look at the average hourly/annual earnings for this career in Cook County

Lightcast earnings figures are based on OES data from the BLS and include base rate, cost of living allowances, guaranteed pay, hazardous-duty pay, incentive pay (including commissions and bonuses), on-call pay, and tips.

Annual Wages

Entry-Level 10th Percentile$48,203
Median 50th Percentile$102,018
Senior-Level 90th Percentile$211,320

Hourly Wages

Entry-Level 10th Percentile$23
Median 50th Percentile$49
Senior-Level 90th Percentile$102

Annual Job Openings

43 annual openings in Cook County

National Education Attainment

Here, you can see the level of education that people in this career complete.

Degree Program% of Jobs
A high school diploma or less15.98%
A certificate0.00%
Some college7.67%
An Associate degree8.04%
A Bachelor's degree62.44%
A Master's or Professional degree5.87%
A Doctoral degree or more0.00%

68.31% continue their education beyond an associate degree